Founded in November 2023, Ichiko embodies our commitment to high-quality, effective, and affordable products with origins rooted in a personal transformative hair journey. Our founder, Lizzy Yasuda’s negative experiences with traditional cosmetics underscored a common issue — consumers investing in ineffective products with harmful ingredients. Motivated by a passion for change and armed with expertise in physics, chemistry, and mathematics, she formulated the first product, the 3 in 1.

"Ichiko” is a Japanese name for “first born daughter” symbolizing Lizzy’s heritage and brand inspiration. Ichiko is founded on principals that embody the company's values, simple labels, and safe ingredients with a focus on environmental sustainability. Ichiko’s packaging is made of sustainable materials whenever possible and reusable pumps that are designed to last more than a single use.

The Ichiko’s mission centers on positive change through sustainable business practices, cost savings for consumers, and the development of safe, effective products.

Prioritizing employee well-being, Ichiko champions professional growth, fair pay, profit sharing, and free healthcare, aiming to demonstrate the coexistence of profitability and fairness.